Energy Drinks and Shots

Read about 2013 flavors, colors, regulations and trends in energy drinks and shots:
Trends in energy drinks

The Flavorists at Givaudan

"When you chug a sports drink or chew a stick of gum, you probably don't think of science. But there is a precise science - and a delicate art - behind what you're tasting. Morley Safer reports on the multibillion dollar flavor industry, whose scientists create natural and artificial flavorings that make your mouth water and keep you coming back for more.", CBS News.
The following video was part of one of the most watched shows on 60 Minutes. Many people responded which raised many concerns. What do you think? Are we fat and unhealthy because we crave great flavors? What is "natural" food? Do great flavors hide bad food? Would we eat better food if the flavors were improved?

Biosun FFI is a select U. S. distributor for Givaudan's line of flavors in the beverage, sweet and dairy industries.

Sweet taste is not simply about the amount of sugar

Givaudan, the giant in the flavor industry, reported it will increase its investment in its TasteSolution health and wellness program. This responds to increasing demand from consumers for food products that are healthy but also taste great.

Givaudan's global product manager for sweet goods and dairy explained that achieving desirable levels of taste and sweetness "is not simply about replacing or reducing sugar."


Biosun is a select distributor of Givaudan flavors for the dairy and sweet goods industries.

Fiber- A Solid Ingredient

Planning a product aimed at the nutrition-minded? Consider adding a significant amount of grains, which are rich in dietary fiber!

Researchers from the National Cancer Institute in Rockville just released a new study examining the relationship between dietary fiber intake and mortality from specific causes. They were able to conclude that dietary fiber intake significantly lowered risk of death in men and women. More specifically, fiber lowered the risk of death from cardiovascular, infectious, and respiratory disease by 24% to 56% in men and 34% to 59% in women.

Spruce up your fiber-rich snack by making it flavorful and eye appealing! Biosun distributes flavors for one of the world's largest flavor producers, as well as a vast array of natural and artificial colors.

Read more details about the fiber study here.