The following video was part of one of the most watched shows on 60 Minutes. Many people responded which raised many concerns. What do you think? Are we fat and unhealthy because we crave great flavors? What is "natural" food? Do great flavors hide bad food? Would we eat better food if the flavors were improved?
Wednesday, November 30, 2011
The Flavorists at Givaudan
"When you chug a sports drink or chew a stick of gum, you probably don't think of science. But there is a precise science - and a delicate art - behind what you're tasting. Morley Safer reports on the multibillion dollar flavor industry, whose scientists create natural and artificial flavorings that make your mouth water and keep you coming back for more.", CBS News.
The following video was part of one of the most watched shows on 60 Minutes. Many people responded which raised many concerns. What do you think? Are we fat and unhealthy because we crave great flavors? What is "natural" food? Do great flavors hide bad food? Would we eat better food if the flavors were improved?
Biosun FFI is a select U. S. distributor for Givaudan's line of flavors in the beverage, sweet and dairy industries.
The following video was part of one of the most watched shows on 60 Minutes. Many people responded which raised many concerns. What do you think? Are we fat and unhealthy because we crave great flavors? What is "natural" food? Do great flavors hide bad food? Would we eat better food if the flavors were improved?
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